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Whenever Google displays your ad, on their search results page or on a partner site, an impression is made. If your ad is shown 5 times, then your ad has made 5 impressions. If your ad is clicked on, it is called a "click". The clickthrough rate is computed by taking the number of clicks divided by the number of impressions.
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Getting your message seen is tough enough, but doing it with nothing but 70 characters or less is a daunting task. A Google ad has two lines of 35 characters each directly below the headline. Hopefully your headline has grab the users attention an now they decide to read the text of your ad. You must not only convince the reader that what you have written has value and that you have something more to offer them but your ad must also motivate them to click. |
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How many keywords should an AdWords campaign have to be successful? Unfortunately the answer to that question depends on the campaign. It's like asking how much string is needed to secure a package; the answer depends on how large the package. Don't focus on the number of keywords, instead consider the amount of ideas the keywords reflect. An Ad Group will have keywords that convey a similar idea and can contain as few as 10 to as many as 80 keywords.
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It's hard to believe that 4 lines of simple text can be such a powerful advertising force for your product or service. It's simpleness is the reason for its success. All Google AdWords have the exact same structure. Every Google ad has a Title, two description lines, and a display URL. The first row, or headline, can contain no more than 25 characters. The only punctuation allowed is the question mark. The second and third lines are the ad text. Each of these rows can have up to 35 characters. The fourth row is the display URL and also allows no more than 35 characters. The display URL is not the same as the destination URL, which can be as long as 1024 characters.
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The purpose of your website is to attract potential buyers and convert them into paying customers. Using relevant keywords will allow you to fulfill this primary objective. The right keywords can attract targeted users that want to buy the products you have to offer. The more relevant keywords that you rank well for, the more business you will do. So by constantly optimizing your Google AdWords campaigns and expanding your keyword lists, you also expand the potential market for your website. |
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